Bing’s modern re-launch incorporated plus than just a new look; the quickly growing search beam formerly known as MSN Search and Live Search has fully incorporated social media into its search results. Thought to be a adventurous move by innumerable as Google and Yahoo! continue to stray away from along greatly social media overhaul, Bing.com tries a different way to beat out the competition and differentiate from the standard search engine optimization. Los Angeles-based ATAK Interactive explores the new social sidebar phenomenon and how you cup use it to your business’ advantage.
HOW IT WORKS
When you go to Bing.com and type in a search query, the result is slightly different than before. Separated into three columns, the left side features organic search results, the middle column shows sponsored results, while the far right shows any social media connections who have posted or liked a post allied to your search query. Since its recent partnership upon Quora, Bing.com also now gathers postings on social media networks parallel Twitter from so-called experts on the topic which you are searching. For example, if I type the search query “spinach” into Bing.com, my social side bar results include a posting from a Facebook friend about spinach, and three people who I don’t know that are either “experts or enthusiasts who blog or post on Twitter about the thing you’re looking for”.
HOW YOU CAN USE IT FOR YOUR BUSINESS
Because Bing.com pulls information from Facebook, Twitter and Quora, you can most effectively leverage this new experience by increasing your social presence in exclusively of these places. If you don’t already have a Facebook footboy for your business, building one is where you necessitous to start. Linking your Twitter to your Facebook is also a good idea so that anything you Tweet shows up in your Facebook fodder as well, substitute vice versa. The best way to leverage Facebook and Twitter for the purpose concerning the Bing social sidebar is to create brief but comprehensive posts that feature business advice or information on topics relevant to your business. This will benefit you in two ways. First, anyone who is connected to you on Facebook who searches a topic applicability to your posts will discern your stipulate and relevant posts pop up in the social sidebar. Second, the more you post to Twitter on a equable basis surrounding your business, the more plausible it will become that your posts courage begin to appear to strangers as an “expert” on the topic.
Quora, which became integrated with the social sidebar just a few weeks ago, works a chip differently than Twitter moreover Facebook. The best way to think of Quora is to picture a message board forum. A Quora user posts a Socratic and then waits for further Quora users who are knowledgeable on the topic to post an answer. For example, a Quora user posts the question “Which brand of dishwashers is the best?” An appliance retire business owner again posts an answer to the question, plus possibly a dishwasher manufacturer also adds their answer, followed by an appliance shop owner. This way, the user who answered the question gains bearing fact on the topic they posted a question about. Leveraging Quora to your business’ advantage means actively spending the era on Quora to answer questions relevant to your business. The expanded you engage, the more likely it is that Bing’s ethnos sidebar will feature your posts in Quora, which appear to the general following in related Bing.com search query results.
IS SOCIAL SEARCHING THE WAVE OF THE FUTURE?
Bing.com created this new social concept as a means of separating itself from Google and Yahoo!, and many are still wondering if it will improve either hurt the number two ranked search engine (after Google). However, statistics show that consumers more than ever are influenced by peers in their purchases and Bing.com has made it easier than ever to compare what multiple individuals have to say about a goods substitute service; experts, enthusiasts rather just regular customers alike. Hiring a professional company like ATAK Interactive, Inc. for internet marketing Los Angeles, SEO and your social media initiatives can put by you time and money in keeping up with convivial media trends that move your flotation forward.